While it has always been good business practice to be mindful of environmental impacts, today’s consumers are driving competition and higher standards for eco-friendly products like never before.
Knowing that a business is committed to reducing its environmental impact is becoming more important to consumers. Not only is becoming more “green” the socially responsible thing to do, it is also good a business strategy.
The profitability of businesses who engage in socially responsible practices is at an all time high. In the drive to increase business sustainability, lure in eco-consumers, and increase eco-conscious product lines, it may be easy for companies to lose site of the larger plan once momentum takes hold.