Along with consumer demand for sustainability in company practices and products comes increased scrutiny of green claims. Some simple steps can let companies avoid even the appearance of greenwashing.
While it has always been good business practice to be mindful of environmental impacts, today’s consumers are driving competition and higher standards for eco-friendly products like never before.
Knowing that a business is committed to reducing its environmental impact is becoming more important to consumers. Not only is becoming more “green” the socially responsible thing to do, it is also good a business strategy.